![]() Lustig’s popularity can partially be attributed to his message that obesity is the result of a broken food system-not laziness or gluttony. Recently, he spoke at KQED for a special presentation (airing in October) called “ Sweet Revenge: Turning the Tables on Processed Food.” He wrote a New York Times bestseller, 2012’s Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease, and came out with a companion cookbook The Fat Chance Cookbook: More Than 100 Recipes Ready in Under 30 Minutes to Help You Lose the Sugar and the Weight, in December of 2013. That lecture was just the beginning of Lustig’s campaign to prove that sugar is the cause of the rise of obesity and other dangerous diseases. Lustig’s lecture-a combination of righteous anger and dry science-went on to become a surprise viral hit: since it debuted on YouTube in 2009, it’s been viewed almost five million times. ![]() Photo: Wendy Goodfriendīefore the New York Times asked if sugar was toxic, before Michael Bloomberg tried to ban large sodas in New York City, before people starting calling sugar “ the new tobacco,” UCSF endocrinologist Robert Lustig stood in front of a crowd of UCSF extension students and told them that the increase in obesity over the last 30 years is the result of one thing: increased amounts of sugar in our diet. ![]() Robert Lustig gave a lecture at KQED titled: Sweet Revenge: Turning the Tables on Processed Food. ![]()
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